We’re accountants with a passion for people
We’re accountants with a passion for people
We grow strong, successful and sustainable businesses through specialised accounting and advisory services.
At Magnified, we aim high. Our vision is a world where communities thrive because businesses are empowered to succeed.
Yes, we love numbers. That’s a given. But we’re really passionate about people. People like you who have started, grown or bought a business. People with a burning desire to put big ideas into action.
Yes, we’re accountants. But we’re also solution-seekers and problem-solvers. We’re expert advisors with the ability to discover key insights to guide your business decision-making.
Yes, we can crunch the numbers and balance the books. But we’re most excited about using our accounting skills to help you and your business achieve success.
Our values
Relationships
we create meaningful connections to maximise our client's success
Innovation
we embrace forward-thinking solutions and harness time-saving tech to benefit businesses
Integrity
our relationships are built on trust, reliability and responsiveness
Potential
we turn problems into possibilities and seek out opportunities for growth
People
we care about our clients, love working as a team and contribute to our community
Relationships
we create meaningful connections to maximise our client's success
Integrity
our relationships are built on trust, reliability and responsiveness
Potential
we turn problems into possibilities and seek out opportunities for growth
Innovation
we embrace forward-thinking solutions and harness time-saving tech to benefit businesses
People
we’re a fun-loving team who care about our clients and contribute to our community
Our team
Sandra Magann
Sandra partners with ambitious businesses, offering expert advice for sustainable growth. With more than 35 years of experience and a Bachelor of Business in Accounting and Finance, she is a Chartered Accountant, Registered Tax Agent, and Xero Certified Advisor.
Sandra provides smart advice, explained simply. She applies her financial skills to help business owners identify their goals, navigate change, meet obligations and plan for success.
With a background in auditing, corporate accounting and small business ownership, Sandra is experienced in budgeting, forecasting and providing meaningful financial insights to improve strategic decision-making.
Sandra was named one of the 2024 Top 50 Women in Accounting, selected from 1258 nominations from 29 countries. This award celebrates trailblazing women in accounting from across the world who are making a profound impact in their industry and communities.
Generous with her knowledge and keen to give back, Sandra has served as Treasurer on numerous Boards and Committees supporting young people, women and the local community.
Sandra balances her passion for business with a holistic approach to life. A lover of learning, she continually gathers wisdom and insights from conferences, books, and podcasts to benefit her team and clients. She’s an enthusiastic traveller and a loud and proud Robbie Williams fan.
Cassie Jones-Jefferies
Laura May Logan
Laura Elle Manning
Lea Pronuevo
Damon Magann
The Magnified story
Our business began 13 years ago as SeaChange Accounting Solutions, founded by Sandra Magann following her own sea change to Port Macquarie on the NSW Mid North Coast.
Balancing a successful small business and a young family, Sandra launched SeaChange Accounting Solutions in 2012, driven by the desire to help others achieve their goals.
As our client base grew, so did our team. In July 2024, we rebranded to Magnified, highlighting our team’s expertise in focusing on the important details and our commitment to achieving growth and excellence.
In 2024, Sandra was named in the Global Top 50 Women in Accounting. In 2025, Magnified won the Employer of Choice (under 20 employees) Award and the Professional & Business Services (6 or more employees) Award in the Greater Port Macquarie Business Awards, as well as the Excellence in Small Business Award at the Business NSW Mid North Coast Business Awards.
We’re now a team of eight who have bonded over our love of reading (we even have our very own Magnified Book Club) and share a soft spot for cute dogs!
